Jul
26
Written by:
Bright Spectrum
Monday, July 26, 2010
Bright Spectrum is pleased to announce the launch of a new web site for Prosser Piano and Organ company (www.prosserpiano.com). Prossers has been a valued client since 2004 and this is our second redesign for their site since then.
One of the lessons we took away from the previous site was that it had way too much content and the design gave the idea that Prossers was only for new players or parents with kids that wanted to learn to play.
The goals of the new site were to create an environment that would appeal to all levels of musicians and to more clearly make sales of pianos or the request of a piano services the end result of a user's visit.
The new DotNetNuke web site, designed by our partner Char Davidson Design, took a more simplistic and hands-on approach. Allowing the design team at Char Davidson Design work directly with the client, along side Bright Spectrum, really paid off resulting in a look and feel that the client was proud of and really loved. The simpiler navigation and SEO techniques applied to the site have resulted in a tremendous increase in the site's traffic, it's search engine rankings and both the number and quality of contacts that come through the Prosser Piano web site.
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