Bright Spectrum is not a Search Engine Optimization (SEO) company interested in having you spend countless dollars on a one-size-fits all SEO solution, we are not interested in packing your web site with a bunch of commonly used keywords that will get you nowhere, and we don't build 100s of "doorway" pages or use other SEO schemes which have, frankly, gotten a whole lot of people mad at our industry and has rendered many common SEO techniques, like Keyword META tags, pretty much useless.
In order to determine where you fit in and what can be done to improve your site search engine visibility, we start with producing our web site Market Analysis and Action Plan, or MAAP, that details where you sit with your competitors, what your competitors are doing that you are not, how programming might be getting in the way of success, and which methods would be most effective in getting you the best results the fastest.
Our recommendations primarily focus on increasing organic traffic (for ecommerce sites we do heavily weigh the option for Pay-Per-Click) through well established and proven techniques that have gotten 100% of the customer that have used our service great results with minimal investment.
After laying out our MAAP recommendations, we implement your plan and make any necessary adjustments to it as your marketing environment evolves. Our efforts focus on all of the main methods of bringing qualified traffic to your site:
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Creating and managing pay-per-click campaigns
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Keyword research and application
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Link generation
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Static and dynamically generated HTML and XML site maps
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Product directory feed submittals (ecommerce)